17 lines
2.7 KiB
JSON
17 lines
2.7 KiB
JSON
{
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"HubID": "2269",
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"Date": "4/12/2023",
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"HubTags": [
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"Web3",
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"artificial intelligence",
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"IP as Platform",
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "Nike,Coca-Cola,Tommy Hilfiger",
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"File": "",
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"Image": "",
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"Summary": "<p>I keep seeing more and more #consumerbrands opening up their intellectual property for consumers to co-create, co-profit and co-market. Where #nike is the leader, here's recent additions.</p>",
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"Notes": "<p style=\"border:var(--artdeco-reset-base-border-zero);font-size:16px;background-color:rgb(255, 255, 255);\">I keep seeing more and more <span class=\"ql-hashtag\">#consumerbrands</span> opening up their intellectual property for consumers to co-create, co-profit and co-market. Where <a class=\"ql-mention\" href=\"https://www.linkedin.com/feed/#\">Nike</a> is the leader, here's recent additions. </p><p style=\"border:var(--artdeco-reset-base-border-zero);font-size:16px;background-color:rgb(255, 255, 255);\"><br /></p><p style=\"border:var(--artdeco-reset-base-border-zero);font-size:16px;background-color:rgb(255, 255, 255);\"><a class=\"ql-mention\" href=\"https://www.linkedin.com/feed/#\">#cocacola</a> wants fans to use ChatGPT and Dall-E to create brand artwork</p><p style=\"border:var(--artdeco-reset-base-border-zero);font-size:16px;background-color:rgb(255, 255, 255);\"><br /></p><p style=\"border:var(--artdeco-reset-base-border-zero);font-size:16px;background-color:rgb(255, 255, 255);\">The <span class=\"ql-hashtag\">#tommyhilfiger</span> brand is hosting an <span class=\"ql-hashtag\">#artificialintelligence</span> fashion challenge to create designs that incorporate the Tommy Hilfiger brand identity. Winning designs, chosen by Hilfiger himself, will be produced as <span class=\"ql-hashtag\">#nft</span> art and accessible via augmented reality.</p><p style=\"border:var(--artdeco-reset-base-border-zero);font-size:16px;background-color:rgb(255, 255, 255);\"><br /></p><p style=\"border:var(--artdeco-reset-base-border-zero);font-size:16px;background-color:rgb(255, 255, 255);\">There is also the video that went viral recently showing Roberto Nickson (@rpnickson) create his own lyrics, then overlay Kayne West's voice. Musicians will be creating AI models of their voices for people to do this from which they will figure out a way to earn licensing revenue. Soon, people will create the music they want using the voices they want. </p><p style=\"border:var(--artdeco-reset-base-border-zero);font-size:16px;background-color:rgb(255, 255, 255);\"><br /></p><p>This is all leading towards IP As Platform, where brands let their fans run with their assets to do what they want, which could bring in new revenue at healthy margins. <br /></p>"
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}
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