I keep seeing more and more #consumerbrands opening up their intellectual property for consumers to co-create, co-profit and co-market. Where #nike is the leader, here's recent additions.
", "Notes": "I keep seeing more and more #consumerbrands opening up their intellectual property for consumers to co-create, co-profit and co-market. Where Nike is the leader, here's recent additions.
#cocacola wants fans to use ChatGPT and Dall-E to create brand artwork
The #tommyhilfiger brand is hosting an #artificialintelligence fashion challenge to create designs that incorporate the Tommy Hilfiger brand identity. Winning designs, chosen by Hilfiger himself, will be produced as #nft art and accessible via augmented reality.
There is also the video that went viral recently showing Roberto Nickson (@rpnickson) create his own lyrics, then overlay Kayne West's voice. Musicians will be creating AI models of their voices for people to do this from which they will figure out a way to earn licensing revenue. Soon, people will create the music they want using the voices they want.
This is all leading towards IP As Platform, where brands let their fans run with their assets to do what they want, which could bring in new revenue at healthy margins.