14 lines
1.7 KiB
JSON
14 lines
1.7 KiB
JSON
{
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"HubID": "2158",
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"Date": "2/21/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "Characteristics of #consumerbrands where #web3 may provide the most benefits",
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"Notes": "<p>Characteristics of #consumerbrands where #web3 may provide the most benefits</p><p>Most #consumergoods companies may need to use web3 in some way because consumers may drive that requirement.</p><p>But in general, after following this new technology paradigm closely for the last 2 years, my conclusion is that those that have the best potential for MEANINGFUL new revenue and brand marketing using web3 include at least one or more of the following:</p><p>* Higher #price : brands with products that have higher price points;<br /></p><p>* #Durable product: brands with longer shelf-life products – examples include a ski jacket, a bottle of wine, proof of participation at an event or location like a ticket stub (could be digital), a digital image, an article or piece of content;</p><p>* Desirable brand: brands that have a strong reputation and an engaged customer base.</p><p>Meaningful new revenue from the above list results primarily from the potential for secondary market royalties on used product sales that can flow back to the brand.</p><p>Meaningful brand marketing from the above list results primarily from durable products that have a long shelf life where consumers can do things with them and whose activities can be recorded on blockchains.</p><p>Based on these characteristics, strong verticals include luxury, fashion and apparel, exercise and fitness, household discretionary, outdoor products and active lifestyle, and pet</p>"
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}
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