Characteristics of #consumerbrands where #web3 may provide the most benefits
Most #consumergoods companies may need to use web3 in some way because consumers may drive that requirement.
But in general, after following this new technology paradigm closely for the last 2 years, my conclusion is that those that have the best potential for MEANINGFUL new revenue and brand marketing using web3 include at least one or more of the following:
* Higher #price : brands with products that have higher price points;
* #Durable product: brands with longer shelf-life products – examples include a ski jacket, a bottle of wine, proof of participation at an event or location like a ticket stub (could be digital), a digital image, an article or piece of content;
* Desirable brand: brands that have a strong reputation and an engaged customer base.
Meaningful new revenue from the above list results primarily from the potential for secondary market royalties on used product sales that can flow back to the brand.
Meaningful brand marketing from the above list results primarily from durable products that have a long shelf life where consumers can do things with them and whose activities can be recorded on blockchains.
Based on these characteristics, strong verticals include luxury, fashion and apparel, exercise and fitness, household discretionary, outdoor products and active lifestyle, and pet
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