14 lines
3.5 KiB
JSON
14 lines
3.5 KiB
JSON
{
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"HubID": "2908",
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"Date": "9/20/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>This is a great evolution in #retail sales from Houdini Sportswear a #consumerbrand with its own store where it is testing new concepts. </p><p>This brand's revenue model combines new product sales, used product sales, repair, rental and subscription.</p><p>Most brands have to produce new to earn revenue. We clearly need to produce less to get #carbonemissions under control, so moving towards a model that incorporates #circularity may really help. </p><p>What's really great about this retail concept is that you currently never see new product and used same-brand product sold side-by-side because brands don't get revenue from secondary market sales, so naturally they do not want to cannibalize new product sales. <br /></p><p>But what if they could?<br /></p><p>A possible future major driver of high margin revenue for used product sales is tokenizing products, where secondary market sales return a nominal fee back to the brand (like 2.5%). <br /></p><p>If we can get wide adoption for using token technologies by durable goods brands as well as secondary market/used resellers, then this could really give brands an incentive to produce less but still maintain net income, which would also allow us to see new and used product sold together. <br /></p><p>The 2.5% fee is paid by consumers - I suppose you can look at it as a tax. But consumers, especially millennials and younger generations, have shown to be very supportive of genuine efforts by brands to reduce carbon emissions, even if it costs more. <br /></p><p>https://thedaily.outdoorretailer.com/news/industry-press-releases/houdini-sportswear-expands-circularity-platform/<span></span><br /></p>",
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"Notes": "<p>This is a great evolution in #retail sales from Houdini Sportswear a #consumerbrand with its own store where it is testing new concepts. </p><p>This brand's revenue model combines new product sales, used product sales, repair, rental and subscription.<br /></p><p>Most brands have to produce new to earn revenue. We clearly need to produce less to get #carbonemissions under control, so moving towards a model that incorporates #circularity may really help. <br /></p><p>What's really great about this retail concept is that you currently never see new product and used same-brand product sold side-by-side because brands don't get revenue from secondary market sales, so naturally they do not want to cannibalize new product sales. <br /></p><p>But what if they could?<br /></p><p>A possible future major driver of high margin revenue for used product sales is tokenizing products, where secondary market sales return a nominal fee back to the brand (like 2.5%). <br /></p><p>If we can get wide adoption for using token technologies by durable goods brands as well as secondary market/used resellers, then this could really give brands an incentive to produce less but still maintain net income, which would also allow us to see new and used product sold together. <br /></p><p>The 2.5% fee is paid by consumers - I suppose you can look at it as a tax. But consumers, especially millennials and younger generations, have shown to be very supportive of genuine efforts by brands to reduce carbon emissions, even if it costs more. <br /></p><p>https://thedaily.outdoorretailer.com/news/industry-press-releases/houdini-sportswear-expands-circularity-platform/<span></span><br /></p>"
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}
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