14 lines
1.0 KiB
JSON
14 lines
1.0 KiB
JSON
{
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"HubID": "2813",
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"Date": "8/8/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>This is <a href=\"https://thedaily.outdoorretailer.com/news/brands-and-retailers/how-outdoor-research-decided-to-take-the-plunge-into-mountain-biking/\" target=\"_blank\">great article on finding and exploiting niches for incremental improvement</a>. </p><p>If the brand can get their testing process down to something like 6 months from idea to initial inventory and go direct-to-consumer first instead of retail, they have a good repeatable model for discovering opportunities that is cost-effective. <br /></p><p>In this article, 18-months from idea to product, and now adding a full calendar cycle to test in retail means a long time to see if this will work. Testing and iterating fast and cheap on marketing messaging, tag lines, keywords, product images, etc. is best done via DTC. Do that first because one shot is all you get in retail. <span></span><br /></p>",
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"Notes": ""
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}
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