14 lines
2.8 KiB
JSON
14 lines
2.8 KiB
JSON
{
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"HubID": "2346",
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"Date": "4/20/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "Nike",
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"File": "",
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"Image": "",
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"Summary": "Nike is dropping its first product under .SWOOSH, its #web3 platform",
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"Notes": "<p>Nike is dropping its first product under .SWOOSH, its #web3 platform</p><p>This is Nike's first product in web3 for the mass market. .SWOOSH is Nike's mass market web3 offering. RTFKT, which is a separate company that Nike purchased a few years back, really appeals to the web3 crowd and not the mass market. They are not a part of this, although I am sure they are helping Nike heavily in the background. <br /></p><p>Here's the key details that make this a good mass market web3 offering. <br /></p><p>1. No bot purchases or general public offering. 106,543 Eligible buyers will be randomly chosen to receive the opportunity to purchase and drawn from the 330K+ .SWOOSH members. Doing it this way rewards .SWOOSH members and limits one purchase per eligible buyer so that accounts do not make multiple purchases that they resell later at a markup, which tends to anger fans. <br /></p><p>2. Fan designs included. Designs will be included from winners of a previous content to help design the creations. This is a first step towards getting fans involved to co-create, co-market and co-profit off of Nike IP.<br /></p><p>3. Appeal across age groups. The drop is a digital only creation (virtual creation) based on the Air Force 1 shoe with different variations you can select based on product's production period, which is a way to appeal to a cross-section of age groups. <br /></p><p>4. No crypto payments, only U.S. dollar. This gets crypto out of the mix because it is too cumbersome to deal with and the vast majority of people will not use it.<br /></p><p>5. Flat cost of $19.82 per purchase. Web3 thus far has been exclusive and controlled by investors and speculators that pump and dump products. Nike is trying to get away from that with the .SWOOSH platform.<br /></p><p>6. Nike ecosystem only. While the NFT of the purchase is minted in the Polygon chain, once purchased the product is transferred to a .SWOOSH customer wallet. The NFT cannot be transferred to another wallet or resold anywhere else but the Nike platform. While I am sure in the future Nike will open them up to be transferred to other wallets and sold elsewhere, this is a good way to start.<br /></p><p>Overall, a basic web3 rollout for the mass market, frictionless, but uninspiring because product details are really unknown. A purchase entitles the owner to a digital shoe creation that supposedly can be used in metaverse or other online applications, but we don't yet know which ones. Further, there are not-yet-know URL and IRL benefits for holders.<span></span><br /></p>"
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}
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