15 lines
1.7 KiB
JSON
15 lines
1.7 KiB
JSON
{
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"HubID": "2229",
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"Date": "4/10/2023",
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"HubTags": [
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"Web3",
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>How do #consumerbrands get more revenue but produce less? Four choices: (1) raise prices, (2) reduce costs, (3) get secondary market revenue on used product sales, (4) and sell digital goods.</p><p><br /></p>",
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"Notes": "<p>How do #consumerbrands get more revenue but produce less? Four choices: (1) raise prices, (2) reduce costs, (3) get secondary market revenue on used product sales, (4) and sell digital goods.</p><p>(1) and (2) are hard to do and you might get a few percent here and there.<br /></p><p>(3) In web2, this works if a brand has their own secondary marketplace. In #web3 , it can work a lot better because the infrastructure allows for application across many secondary marketplaces. The problem is that for most brands, I anticipate this source of revenue to be pretty small, like 5% and less. Luxury brands, however, may be much more significant.<br /></p><p>(4) The biggest revenue increase could come from digital goods via web3 and metaverse/XR applications. But this does not help a food/consummables or FMCG brand. But where it could work for these (and all brands) is via an emerging business model called IP As Platform (borrowing from Doug Shapiro), where brands can license their IP for consumers to co-create, co-market and co-profit. #nike appears to be making early moves in this. IP As Platform could allow really strong brands (I call them ultra brands) to realize substantial revenue and insane profit margins off of this business model.<span></span><br /></p>"
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}
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