14 lines
2.8 KiB
JSON
14 lines
2.8 KiB
JSON
{
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"HubID": "2174",
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"Date": "2/13/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>The first is what we call programmable tokens (tokens are NFTs). These are dynamic NFTs, which through programing, scripts and logic built into the individual #nft tokens, can do an infinite number of things inside the wallet in which they are contained. </p>",
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"Notes": "<p>This is part 4 of 4 that offers a model for #consumerbrands to use for developing #web3 strategy and tactics. </p><p>Once we've selected major tactics for web3 and developed a strategy around good art for #nfts (because web3 for consumer brands is all about NFTs), we want to finish with the following:<br /></p><p>1. develop ideas and tactics around programming NFTs so that they can do creative things that help differentiate our brand;</p><p>2. develop ideas and tactics around programming NFTs that interact with programs that run on the the consumer wallet.</p><p>The first is what we call programmable tokens (tokens are NFTs). These are dynamic NFTs, which through programing, scripts and logic built into the individual #nft tokens, can do an infinite number of things inside the wallet in which they are contained. </p><p>Think…what would I want the customer to be able to do with my NFT inside their wallet with the push of a button? Be creative, because it can probably be anything.</p><p>Examples include: (a) create a new NFT; (b) claim an offer we sent to the consumer; (c) share the NFT with someone else; (d) attach experiences to the NFT; (e) transform the NFT to different image/media; (f) update the NFT with information, like the weather; (g) lend the NFT to someone else; (h) borrow against the NFT; etc. </p><p>The second is called account abstraction, where the web3 consumer wallet can be dynamic through programing, scripts and logic that can interact with the NFT assets in an infinite number of ways. </p><p>This is new functionality released March 2023 and it is too early for brands to capitalize on this because its needs to be built, likely by wallet developers (but some brands are developing their own wallets).</p><p>Some examples for account abstraction functionality include: (a) recurring payments; (b) recover wallet if lost or stolen; (c) sign in to wallet with biometric security; (d) set spending limits; (e) set use of wallet by time (next hour, between 6-9 pm on Saturday nights, etc); (f) share wallet with someone else; (g) allow/disallow wallet-to-wallet communications by certain other people/companies; (h) allow/disallow air drops; (i) delete NFTs without interacting with them (because current protocols require interacting with NFTs to delete them, which can be a security hazard if the NFT is malware); etc. </p>"
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}
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