13 lines
1.9 KiB
JSON
13 lines
1.9 KiB
JSON
{
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"HubID": "2168",
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"Date": "3/3/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "Pearl Izumi",
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"File": "",
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"Image": "2168__Image_URL.jpg",
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"Summary": "Here’s a simple idea for a #consumerbrand to test web3 that popped up from a somewhat vintage ski hat I am wearing.",
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"Notes": "<p>Here’s a simple idea for a #consumerbrand to test web3 that popped up from a somewhat vintage ski hat I am wearing.</p><p>I purchased this PEARL iZUMi black ski hat in 1994. I use it regularly and it has really stood the test of time. I will never get rid of it or stop using it because there are a lot of memories attached to it and I will repair it as needed to continue its useful life.<br /></p><p>Pearl Izumi is a long-time iconic brand and I am sure there are a lot of people like me with old gear. The company can spin up a simple #web3 NFT minting solution on their website that they hide from Google search, contact a select group of customers, email subscribers or social followers and invite them to mint photos of old gear. </p><p>This is a cheap, fast, easy, targeted, relatively non-public method to test web3 with the existing customer and fan base. Basic goals are to test response, see what people think and do, get people submitting images via NFTs of old gear (which the company can reuse in other market channels and tactics), and see where it goes. </p><p>There’s an untold number of ways where the company can take this depending upon response and where there might be traction. The goal is not to succeed, but to test web3 and see what works for the brand. </p><p>Web3 offers so many possibilities that each brand can craft their own unique strategy around the technology paradigm that can help them stand out. </p><p>Maybe Pearl iZumi’s is about vintage gear, that expands into secondary markets for resale, and/or web3-enabled social interaction between and amongst customers and the brand around vintage gear.</p>"
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} |