14 lines
3.3 KiB
JSON
14 lines
3.3 KiB
JSON
{
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"HubID": "2162",
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"Date": "2/23/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "9dcc",
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"File": "",
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"Image": "",
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"Summary": "This post continues from the introduction to 9dcc, a #web3 native #luxuryfashion #apparelbrand #startup is the leading web3 #consumerbrands #innovator",
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"Notes": "<p>This post continues from the introduction to 9dcc, a #web3 native #luxuryfashion #apparelbrand #startup is the leading web3 #consumerbrands #innovator </p><p>Read that introduction here: https://www.linkedin.com/posts/eddiesoehnel_web3-luxuryfashion-apparelbrand-activity-7033794310647025664-F5yx<br /></p><p>The infrastructure and general process for #web3 enabling 9dcc’s products includes the following:<br /></p><p>1. take a physical product – their t-shirt for example;<br /></p><p>3. embed an #nfc chip in it so it now becomes #phygital , or becomes a “networked product” that 9dcc trademarked, a term I like better than phygital;</p><p>4. and, allow the product owner to mint an NFT tied to each t-shirt identified uniquely via the NFC chip, which gets deposited into the consumer’s #web3 wallet. </p><p>This puts the product on-chain, which is a way to digitally represent the physical product and thereby opens up the ability for the product owners to do a multitude of things digitally that are limited with only the physical physical product, including:<br /></p><p>* buy them;<br /></p><p>* sell them;</p><p>* borrow them;</p><p>* lend them out;</p><p>* shared ownership with others;</p><p>* fractional ownership with others;</p><p>* social signaling: consumers use the NFT and the media that identifies it across different social platforms that indicates their ownership of the product;</p><p>* borrow against their value;</p><p>* lend out against their value;</p><p>* earn #royalties from;</p><p>* insure them;</p><p>* prove ownership of;</p><p>* guard against counterfeits;</p><p>* get specific benefits as an owner from another user or entity, like a loyalty program or entry to an event;</p><p>* The NFTs can be dynamic, and not static, and accumulate features, qualities, and/or histories that change their value, utility or their story, all of which can be used as signaling to which others (people, technology apps, systems, metaverses) react.</p><p>For the 9dcc brand, they have visibility into the wallets that own the NFTs and the actions that the owners engage in (see above) with respect to the NFT. <br /></p><p>The brand can also communicate with the owners via future NFT #airdrops and wallet-to-wallet communications.<br /></p><p>The brand can continue to consider the product it sold as a synthetic asset in which they have visibility into and where they can potentially influence what happens to that product and how it can continue to add value to the brand. <br /></p><p>Side bar: 9dcc applied for a #trademark for “networked product\", a term I like much better than phygital. What if 9dcc open sources the licensing of this trademark so anyone can use it? Better yet, NFT it where full commercial rights to the term's use is granted if users mint the free NFT, which as the NFT gets widely minted, would reflect back on the brand in a clever on-chain branding of 9dcc. Web3 opens up tremendous capabilities to do simple and impactful things with any kind of asset you can think of, including #trademarks<br /></p>"
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}
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