14 lines
2.1 KiB
JSON
14 lines
2.1 KiB
JSON
{
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"HubID": "2140",
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"Date": "2/2/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "#marketing and selling #consumergoods right now is really hard.",
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"Notes": "<p>#marketing and selling #consumergoods right now is really hard.</p><p>Too many products without differentiation, crowded marketing, sales and distribution channels, COVID brought forward lots of demand that is now cooling and #inventory is rising.</p><p>The major paradigm shifts in marketing, sales and distribution came from the internet in the early 2000's as a new payment and distribution rail, followed by social media in the 2010's as a new marketing channel.</p><p>Both are now tired and everyone uses them and does the same thing. Hard to capture attention.</p><p>What's next that will upend things and breathe new life into product innovation, marketing, sales and distribution is #web3 .</p><p>Web3 might be bigger than the Internet and social media because these two where just new payment/distribution/marketing rails.</p><p>Web3 offers tools to create new products, reposition existing products, while also offering new rails for payment, distribution and marketing.</p><p>There are a lot more people online now</p><p>Web3 is not just people and things, but a massive unification of people, places, things, events and experiences, all through technology.</p><p>And it is interacting with, being impacted by and enhanced by exponential technologies:: (1) #artificialintelligence (2) augmented/virtual/extended realities (#ar #vr #xr ), (3) #broadband connections, (4) computing chips and #quantumcomputing (5) data storage, (6) #edgecomputing (7) #internetofthings , (8) materials science, (9) #robotics , (10) secure computing, (11) transportation and (12) #3dprinting / additive manufacturing.</p><p>Web3 right now is pretty bad - slow, clunky tech, with generally poor UX and UI. Most brands probably do not want to deploy web3 for their customers just yet, but they really need to learn it, test and experiment with it and figure out how it fits with their strategy.</p>"
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}
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