14 lines
1.9 KiB
JSON
14 lines
1.9 KiB
JSON
{
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"HubID": "2139",
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"Date": "2/1/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "A new #balancesheet line item for #consumerbrands - synthetic assets",
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"Notes": "<p>A new #balancesheet line item for #consumerbrands - synthetic assets</p><p>#web2 = when sold a product it is no longer an asset.</p><p>#web3 = when sold a product is a synthetic asset that can still drive more revenue.</p><p>Brands think of products as assets until sold, then they no longer are treated as an asset.</p><p>But that is not true with web3. That product is a synthetic asset that can still earn a brand revenue:</p><p>* if secondary market revenue is built into the #NFT smart contract that is tied to the product so that it returns revenue back to the brand;</p><p>* through the NFT that gives the user more control to do what they want with the product, which can create experiences for the user that reflect back on the brand, which can translate to customer retention and word of mouth marketing. </p><p>Do this now:</p><p>For brands that sell durable products with higher price points (> $100), adjust production and inventory practices to be able to uniquely identify each item that rolls off the production line, and maintain those identifiers in a database. </p><p>A simple number or alphanumeric number would suffice. As long as it can be secured to the product where it is less likely to fall off or wear off.</p><p>In the future, if/when a brand adds web3 infrastructure for its customers, past products are already web3 capable through the unique identifiers that can be used to tie each of those products to an NFT.</p><p>For the future, research tech-based options that enhance a product's usability and experience for customers:</p><p>* #nfc chips last 50 years and are the leading tech;</p><p>* #qrcodes works as well;</p><p>* #rfid chips works too.</p>"
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}
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