14 lines
1.5 KiB
JSON
14 lines
1.5 KiB
JSON
{
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"HubID": "2131",
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"Date": "1/11/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "Nike",
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"File": "",
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"Image": "",
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"Summary": "Is #nike using #web3 to set stage for anyone to create sellable digital products using Nike assets, and could some of them lead to physical products?",
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"Notes": "<p>Is #nike using #web3 to set stage for anyone to create sellable digital products using Nike assets, and could some of them lead to physical products?</p><p>Brand/manufacturer-to-consumer relationship has always been one way when it comes to products – brand sells to to consumer. Web3 can change that dynamic and Nike is leading., where it is using web3 to create infrastructure that allows anyone to create. Presumably, people will also be able to profit off of these creations, which is easy to build in using web3.</p><p>Consumers are already there, using #generativeai to create digital branded items: https://lnkd.in/gh9yEfzz.</p><p>Could creations become physical, either because they are popular and there is demand and/or could there be one-offs produced via #3dprinter / #additivemanufacturing manufacturing? Why not?</p><p>Nike will always create products in-house, but web3 opens the doors to all of us creating and selling Nike products.</p><p>Of all brands, Nike has the mojo and the resources to pull this off. But doing what Nike is doing is not out of reach for other brands, even right now, and the technology will get better fast so that all brands can model off of Nike to do similar things.</p>"
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}
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