14 lines
1.0 KiB
JSON
14 lines
1.0 KiB
JSON
{
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"HubID": "5165",
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"Date": "3/2/2025",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>How AI start pages are changing search, and what that means for retailers and brands. In a nutshell, as consumers use AI to search and buy products, it is reinforcing a trend a came up with several years ago called \"The Barbellization of Brands\": you are either no brand competing on price and efficiency, or you are an ultra brand competing on brand and connection to consumers. See this tool to help you figure out where you want to be: <a href=\"https://lucid.app/lucidchart/40aa92cc-8ed4-4573-b872-307699874d4f/view\">https://lucid.app/lucidchart/40aa92cc-8ed4-4573-b8...</a></p><p><a href=\"https://hbr.org/2025/02/ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands?utm_source=tldrmarketing\" target=\"_blank\">https://hbr.org/2025/02/ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands?utm_source=tldrmarketing</a><br /></p>",
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"Notes": ""
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}
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