14 lines
1.9 KiB
JSON
14 lines
1.9 KiB
JSON
{
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"HubID": "5130",
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"Date": "2/12/2025",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>A great follow-up question to my post on the Superbowl ad prices (</p>https://www.linkedin.com/posts/eddiesoehnel_this-is-an-interesting-take-on-the-rise-of-activity-7295109339340554240-rt2r)<p> from https://www.linkedin.com/in/muzamilzia/: \"if you had to predict the next “scarce asset” in marketing, what would it be?\"</p><p>To create my response, I combined my thoughts into a discussion with ChatGPT o1 and the results are as follows.</p><p>A “scarce marketing channel” includes:</p><p>(1) Situations where everyone’s attention converges in a finite space (or time) and which captures cultural relevance that feels relevant or exclusive and which FOMO applies. Future predictions for for what this may be include esports and metaverse events. </p><p>(2) Gatekeeper power that controls access to or attention of the consumer. The future prediction for this are AI gatekeepers, which will emerge as the start and end place for consumer's digital life, bringing them search, content, communications, creating entertainment for them, buying/creating products for them, etc., replacing all the various other start pages currently used (gmail, tik tok, insta, neflix, amazon, etc). AI-UX will become the gatekeeper to consumers and control their attention, where advertisers will have to pay to a price to get access to the consumer, and where the price to access the consumer will vary based on demographics, psychographics, purchase intent, etc., and be where it is possible that the AI and the consumer share in the revenue earned for this access.</p><p>The ChatGPT discussion is here, covering many other related topics and ideas: https://chatgpt.com/share/67acdffd-fe04-800e-ad16-36c4e40f0d12 </p>",
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"Notes": ""
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}
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