28 lines
2.2 KiB
JSON
28 lines
2.2 KiB
JSON
{
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"HubID": "5041",
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"Date": "12/16/2024",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": [
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"c6022Stefan_Zublasing",
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"c6079Andrew_Gibbs-Dabney",
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"c6193Yoon_Kim",
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"c6303Kenji_Haroutunian",
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"c6325Tony_McWilliam",
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"c6328Scott_Howard",
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"c6346SallyMcCoy",
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"c6461ScottHolley",
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"c6474PeterHausin",
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"c6476NIckSargent",
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"c6495MichaelSmith",
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"c6535MoeHachem",
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"c6541ToddFrank"
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],
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>Rewriting the Rules: The Future of Apparel</p><p>I adapted my futurist framework to create a tool predicting the future of apparel. Here’s an excerpt on the section titled “Digitally-Enabled Products”. The link to the complete tool in Google Doc format is here: https://eddiesoehnel.com/FutureOfApparel </p><p>The third wave for apparel, after social commerce and AI-UX, is digitally-enabling apparel products. </p><p>This is in its infancy right now, which we see through the EU Digital Product Passport (DPP) legislation. </p><p>When an apparel item is made, it is static, never again changing. We want to turn it into 0’s and 1’s (code), or digitize it so that it becomes dynamic and changeable. We do that by creating its counterpart that lives on the internet. You can think of the online counterpart as a certificate of authenticity (COA) to the physical product.</p><p>But the digital COA is much more than just a document. Consider COA’s like stand-alone containers with data and software that can dynamically change over time to take on new capabilities. They connect offline products to our online world. Think of them as the link between static physical products and their dynamic digital counterparts.</p><p>The consumer, equipped with AI-UX and digitally connected products, unlocks exponential potential for themselves, the products, and the brands/creators behind them.</p><p>This future is not yet here, but to prepare for it, brands/creators must uniquely identify their products with QR codes, because products produced today, with years of useful life, will be future-proofed to this emerging paradigm of digitally-enabled products. <span></span></p>",
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"Notes": ""
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}
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