27 lines
3.3 KiB
JSON
27 lines
3.3 KiB
JSON
{
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"HubID": "5040",
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"Date": "12/16/2024",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": [
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"c5822DougSchnitzspahn",
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"c5992GabeMaier",
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"c6096BrianBlock",
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"c6254Colin_TRUE",
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"c6297Eric_Phung",
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"c6309Loren_(Loren_Gwartney-Gibbs)_Morshead",
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"c6365Kevin_Pennock",
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"c6372Kevin_Joyce",
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"c6405JeffTurner",
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"c6424Grace_Zygmun_(Varney)",
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"c6509CampbellMyers",
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"c6534BryanHuberty"
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],
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>Rewriting the Rules: The Future of Apparel</p><p>I adapted my futurist framework to create a tool predicting the future of apparel. The link to the complete tool in Google Doc format is here: https://eddiesoehnel.com/FutureOfApparel Here’s an excerpt on the section titled “AI As The New UX To Everything Digital”.</p><p>As discussed earlier where AI is coming for user-generated content and user-created products, it is not stopping there.</p><p>AI is coming for the consumer’s online start page, so they never leave, because AI brings them everything - content, creates the entertainment they want, designs the products they want, and finds production for it. We see this beginning to happen now. </p><p>It is very possible that the platforms en vogue now, whether its social, entertainment or commerce marketplaces, become less relevant. </p><p>What if AI is the UI for communications as well, upending existing communication platforms? </p><p>In this AI-UX model, advertising to reach consumers swings back to greater importance. But it becomes much more targeted because the AI has a richer data set about the consumer and what is important to them. </p><p>You can even think of the AI-UX as a screener of advertising. The AI will know you purchased a specific product, so you won’t see any more ads for that product category (which at present, you continue to see ads, even for months thereafter). </p><p>In this model, brands and/or creators don’t create websites for people, but platforms for AI to extract info about their products to bring to the consumer. </p><p>As a brand builder, I would be excited for this model because I can target my ads much better. And as I will be using AI to build my ads, my AI can interact with the consumer’s AI-UX to collectively create a better message. </p><p>Imagine my AI interacting with the consumer’s AI-UX, where my AI can have a full conversation about my offering, explaining the benefits, features and how my offering is different from competitors, and the consumer’s AI-UX listening and gauging whether my offering is a good fit for them. </p><p>This is the holy grail of marketers - full opportunity to sell our products. Unlike humans, where there is so much competition for our attention, AI has no such limitations. </p><p>But the flip side is that as AI becomes our screener to everything digital, brands/creators lose significant potential to sell their products using emotion and psychological triggers. </p><p>I think AI-UX opens up great potential for startups and small brands to reach potential consumers much more effectively. </p><p>For brands, the AI-UX model may elevate the importance of offline discovery and experience marketing, and lower the importance of online social commerce that we see en vogue now. <span></span></p>",
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"Notes": ""
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}
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