25 lines
2.7 KiB
JSON
25 lines
2.7 KiB
JSON
{
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"HubID": "5039",
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"Date": "12/16/2024",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": [
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"c6015BillSinoff",
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"c6084RobertFry",
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"c6089Ben_Mawhinney",
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"c6119Alex_Kosseff",
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"c6162BillLockwood",
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"c6164Brendan_Madigan",
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"c6320Alexander_Nehls",
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"c6370Bård_Kvamme",
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"c6469Brian_Vincent",
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"c6492Aaron_Provine"
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],
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>Rewriting the Rules: The Future of Apparel</p><p>I adapted my futurist framework to create a tool predicting the future of apparel and footwear. The link to the complete tool in Google Doc format is here: https://eddiesoehnel.com/FutureOfApparel Here's an excerpt covering business cycles, along with politics and geopolitics, regulations and resource constraints. </p><p>NATIONAL SECURITY MEETS COMMERCE</p><p>Consumer spending drives 70% of the U.S. economy. 30% of global aggregate consumer spending is in the U.S. alone (China and Germany at 11% and 4% respectively, and falling). </p><p>Driving consumer spending toward foreign-owned marketplaces and foreign-shored production undermines domestic manufacturing, jobs, and GDP, further escalating its impact on national security. </p><p>The U.S. electorate will increasingly prioritize economic activity on domestic-owned marketplaces and domestic production as essential for both economic stability and national security. </p><p>Brands must reshore or risk becoming irrelevant in the eyes of public sentiment and political forces (regardless of who is in office). </p><p>REGULATORY REQUIREMENTS</p><p>Legislation is forthcoming around textile recycling, which holds producers accountable for the entire lifecycle of their products, from design through to disposal. </p><p>But technologies are advancing to where we are already seeing localized, automated, 3D-enabled, on-demand-driven, circularity-activated production, which gets us close to real zero and makes consumption sustainable.</p><p>RECESSIONS AND RESOURCE CONSTRAINTS</p><p>Future recessions will slow the emerging consumer-creator class using AI-drive technologies, but much less so than the traditional old era of brand-centric apparel. In fact, future recessions will encourage the shift to the new era of apparel because it costs much less to operate. </p><p>Resource constraints are bigger threats. The new era of apparel is dependent upon AI, technology and electrification, which requires resources to build out, which are becoming harder to source due to geopolitics. </p><p>It’s not that we can’t eventually reshore or friendshore the sourcing of the raw materials needed for this revolution, it just takes time, thus the timing for this revolution may take longer than anticipated.<span></span></p>",
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"Notes": ""
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}
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