51 lines
3.4 KiB
JSON
51 lines
3.4 KiB
JSON
{
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"HubID": "5025",
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"Date": "12/10/2024",
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"HubTags": [
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"External Platform Posts",
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"Future Map Forward Guidance",
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"Future Map"
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],
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"Contacts": [
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"c6121Kristin_Carpenter",
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"c6203KellyannDavis",
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],
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>Rewriting the Rules: The Future of Apparel - - Part 2 of 5</p><p>I adapted my futurist framework to create a tool predicting the future of apparel and footwear. I am summarizing the tool into a series of posts. The link to the complete tool in Google Doc format is at the end of this post. This post covers consumer shifts and emerging business models: (1) redirecting hyper-consumption toward sustainable solutions, (2) women-led brands driving explosive growth</p><p>GETTING CONSUMERS TO BUY LESS IS NOT WORKING. HERE’S WHAT WILL.</p><p>Approximately 36% of Gen Z purchase new fast-fashion clothing at least once a month. Additionally, a study found that 62% of Gen Z shop at fast fashion retailers monthly. </p><p>This won’t slow down and trying to get consumers to buy less is not working. </p><p>Our culture has been trained on habits of hyper-consumption, which fuels a compulsive, dopamine-chasing addiction to buy more, creating a cycle of instant gratification that leads to disposability and environmental concerns. </p><p>You don’t change habits, especially those reinforced by dopamine. You either refocus existing consumer habits or piggyback off of them to introduce new habits. </p><p>This seemingly unstoppable hyper-consumption will be redirected to localized, automated, 3D-enabled, on-demand-driven, circularity-activated production, achieving close to real zero, letting consumers buy all they want. </p><p>They get to keep spending, driving the U.S. economy, and it's all sustainable. AI will likely reduce friction to more consumption, but as it is localized with circularity built in, it becomes sustainable with a limited carbon footprint</p><p>EXPLOSIVE GROWTH COMING IN OWNED BY WOMEN, FOR WOMEN</p><p>The future of apparel is for creator women who sell to women. This is a huge underserved segment.</p><p>When you consider women control 90% of all purchases and Gen Z women are the most “online” cohort, whoever can hold women's attention - especially Gen Z - controls the future of commerce itself.</p><p>Even as (or if) brands and creators adapt to this new era, the female spend will shift—no, surge—towards brands owned by women, for women.</p><p>The Future of Apparel tool, along with action plans to navigate, is in this Google Doc: https://eddiesoehnel.com/FutureOfApparel </p>",
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"Notes": ""
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}
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