16 lines
4.1 KiB
JSON
16 lines
4.1 KiB
JSON
{
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"HubID": "5023",
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"Date": "12/6/2024",
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"HubTags": [
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"External Platform Posts",
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"Future Map Forward Guidance",
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"Future Map"
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],
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"Contacts": "c6254Colin_TRUE",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>Recent tech developments: </p><p>Consider this data from 2024 BFCM: </p><ul><li>In-store sales increased by 0.7% year-over-year. </li><li>Overall foot traffic in physical stores declined by 3.2%</li><li>Online saw a 10.2% increase from LY. </li></ul><p>Pre-holiday spending vs LY saw TikTok Shop with a 213% increase & the next closest was Temu at 18%, SHEIN at 16%. Upshot: there is growth, it's just on social/entertainment and ecommerce. </p><p>Walmart completes Vizio purchase. This may be a brilliant stealth move by WM. Gets WM into the home, collecting data, creating consumer profiles, through device that is both audio and visual enabled. And it is easy to put audio and video capture in it ala Alexa device to make it 2-way enabled. Now WM can integrate a gen AI model to the TV to enable consumers to manage and create entertainment and manage communications and manage any agentic AI interactions (agentic AI are AI apps that do tasks). Entertainment is driving commerce (see above); this puts WM right center of it. With their size, they can sell these things as loss leaders to achieve reach, letting consumers put them in every room. </p><p>Amazon Nova launches a suite of AI models. User-generated content, especially for creating the entertainment they want, will dominate. THink Hollywood democratized, where each one of us can create the entertainment we want, and share with our friends, or sell. Again, entertainment is driving commerce, so everyone wants to get in on this. </p><p>Tik Tok - appeals court upholds law requiring sale or ban in U.S. Expect growth to push to IS, Reels, Shorts and Maybe Triller. This is a good thing, as TT poses a dual threat: as a national security risk due to its algorithmic power to influence consumers under the control of a foreign adversary, and as an economic threat by driving consumer spending toward foreign-owned marketplaces and foreign-shored production. This undermines domestic manufacturing, jobs, and GDP, further escalating its impact on national security.</p><p>Zuckerberg/Trump bro dinner: I am willing to bet what was discussed was about the future of consumer spend, which will be about consumer-creator-driven, AI-assisted entertainment content on social platforms (see above), which means its a national economic priority to make sure that spend is driven off of U.S. owned and controlled platforms. Zuck probably making sure Trump knows this to make sure TT gets banned, because Meta will benefit enormously BTW, their gen AI model LLaMA is also vying to be the consumer's choice for creating entertainment. Zuck wants to unleash these tools on the Meta universe (4 billion users) and capture ecommerce along with it. </p><p>Nike RTFKT dies. The Web3/NTF foray by Nike has died. A (still) brilliant move by Nike, but just the wrong choice of tech (crypto and blockchain, which absolutely suck for consumer product applications). Too bad they do not see. WIsh they could pivot RTFKT to decouple away from crypto/blockchain, as the future could be significant using this tech. But for Nike, no longer as they are fully retrenching back into the old era of apparel, which I think is dieing and facing a bomb cyclone (topic for the future). Their re-embrace of retail may not be a good move in a few years. </p><p>Why above important: Entertainment is increasingly driving commerce and what consumers are gravitating towards. Entertainment platforms (TT, IS, Reels, Shorts...ROblox maybe but growth has recently plateaued and they are having trouble making money with their model) are the channels where ecommerce is growing. Triller might be a new platform to watch. The race is on to hook up AI to let consumers/creators create what they want. Wonder who in the outdoor industry really gets this and to what extent are brands in the industry trying to migrate to blending entertainment with ecommerce. </p>",
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"Notes": ""
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}
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