14 lines
2.5 KiB
JSON
14 lines
2.5 KiB
JSON
{
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"HubID": "4777",
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"Date": "10/1/2024",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>👏 So, it finally begins! </p><p><br /></p><p>SB 707 passed in California, which mandates that producers of textiles create ways for their products to be repaired, reused and recycled. Its the first law passed in the U.S. of this type, and more states will follow in the coming years.</p><p><br /></p><p>🚀 Where brands should start. <br /></p><p>Brands can get ahead of this by uniquely identifying their products using an open source standard that allows for \"connected products\", which is simply taking offline, static products and pairing them with their digital counterpart that lives online. Think of a certificate of authenticity one receives when they buy an art work; but this COA can be thought of as a digital container of data and software that can do things and updates its programming in the future. This ID is permanently attached to the product and represented as a QR code that when scanned, would allow anyone to see all information about the product, including its history and provenance, its warranty information, and most importantly for SB 707, how to repair, reuse/resell and recycle the product, which will change as we get new technologies and processes around circularity. This digital COA allows brands to update this information as it changes.<br /></p><p>🎁 Why this law and the open source product ID standard is a gift to brands. <br /></p><p>The product ID is more than just a scan and read. Rather than think of the law as another burden, it will force brands into the future, which they will be thankful for, because they will discover a whole new universe of business models with which to enable for their business. Using this open source ID standard, the product is future-proofed to emerging technologies and business models, glimpses of which we have already seen through early efforts by leading consumer brands, which can revolutionize the consumer product industry with not just with new circularity tools, but new products, new ways to market and sell and new ways to differentiate themselves. <br /></p><p>The open source product ID standard is published here: https://www.google.com/url?q=https://docs.google.com/document/d/16JtMeXQcz2f8rCC6uYjLV9WqB-mM2mnmEMLYCeAZaYc/edit?usp%3Dsharing&sa=D&source=editors&ust=1727805985136418&usg=AOvVaw1TIPhKxjwY-ott6URS2IAI<br /></p>",
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"Notes": ""
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}
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