15 lines
1.6 KiB
JSON
15 lines
1.6 KiB
JSON
{
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"HubID": "4659",
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"Date": "8/20/2024",
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"HubTags": [
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"External Platform Posts",
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"Future Map"
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],
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"Contacts": "",
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"Companies": "Black Diamond Equipment",
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"File": "",
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"Image": "",
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"Summary": "<p>This rides the trend of brand stores popping up everywhere, which will saturate (if not already) This is a twist where BD gets an existing location with less overhead and buildout expense, piggybacks off of WE brand and traffic and reputation and existing outdoor traffic (the area has fjallraven, Rab, REI and Confluence Kayaks). I like it and hope it works. This could be a model for BD elsewhere (and other brands). BD is shifting back to its roots targeting die-hards/technicals and away from discretionary, which is a good move in our market where the discretionary landscape is super competitive and under significant pressure (does not necessary mean the strategy will work, but its better than trying to sell to the discretionary market). I did a quick visit to WE last week after the announcements and the staff don't know much either. The main floor (street-level) will convert to BD products (1000 sq ft/100 sq. m), and WE products will shift to basement. No one knows anything else about street signage, product mix, marketing, etc. </p><p>via <a href=\"https://www.linkedin.com/posts/christianrawles_wilderness-exchange-and-black-diamond-equipment-activity-7229576662831525888-Ydp7?utm_source=share&utm_medium=member_desktop\" target=\"_blank\">https://www.linkedin.com/posts/christianrawles_wilderness-exchange-and-black-diamond-equipment-activity-7229576662831525888-Ydp7?utm_source=share&utm_medium=member_desktop</a></p>",
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"Notes": ""
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}
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