13 lines
1.4 KiB
JSON
13 lines
1.4 KiB
JSON
{
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"HubID": "4594",
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"Date": "8/2/2024",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "Nike",
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"File": "",
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"Image": "4594__Image_URL.png",
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"Summary": "<p>Its easy to jump on the \"Bad Nike\" bandwagon in hindsight. 3 Years ago, everyone was singing their praises because they had a robust DTC model in the era of lockdowns and they were pioneering emerging business models and technology around metaverse, IP As Platform/Creator to Consumer (C2C), and digital. After 20-years of DTC and digital growth, where we all thought this trend won't stop, then the sudden shock of COVID reversed this and we all realized how much we crave IRL experiences. The market shifted fast and Nike was suddenly on the wrong side of the equation. Now everyone on the wholesale side is saying...\"see, I told you so\". That is a bad reaction. Nike is a pioneer and they take risks. That is business - you make your bets and live with the outcomes, whether they are good or bad. Nike made the wrong bets. Or did they? Their digital efforts may have laid the groundwork to benefit them from drastic shifts coming to us all in the future. See attached about IP As Platform/C2C</p><p><a href=\"https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/?trackingId=wDK3vt03SamB2J8x2Nur0Q%3D%3D\" target=\"_blank\">Nike: An Epic Saga of Value Destruction</a><br /></p>",
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"Notes": ""
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} |