13 lines
1.1 KiB
JSON
13 lines
1.1 KiB
JSON
{
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"HubID": "4091",
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"Date": "3/14/2024",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "4091__Image_URL.png",
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"Summary": "<p>Something like 97% of sales of physical consumer products are from new, but we are heading into an era where revenue needs to be balanced between new, used, rental, membership, repair and variations thereof. </p><p>I found this membership program from a ski manufacturer interesting, where members can swap out skis for latest models every 2-years. <br /></p><p>The brand is raising a funding round to support this concept. <br /></p><p>They state that current LTV (customer lifetime value) is $1800 and intend to raise it to $6600 with the membership program. Essentially they seek to create captive customers, boosting their ROAS and lowering the marketing costs by keeping customers rather than having to acquire new ones to replace the ones that leave. <br /></p><p>https://netcapital.com/companies/renounskis<br /></p><p>I am attaching a screenshot of the fundraising page should it go away in the future.<span></span><br /></p>",
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"Notes": ""
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} |