15 lines
3.5 KiB
JSON
15 lines
3.5 KiB
JSON
{
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"HubID": "3039",
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"Date": "10/23/2023",
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"HubTags": [
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"External Platform Posts",
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"web3 consumer products use case"
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],
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"Contacts": "",
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"Companies": "Jones Snowboards",
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"File": "",
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"Image": "",
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"Summary": "<p>Jones Snowboards has figured out how to take used #snowboards and #upcycle them into parts for new boards, apparently an industry first. Here’s a few thoughts on how to leverage this innovation really fast so that we see that result. </p>",
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"Notes": "<p>This is a significant innovation but I’ve seen almost no press about it. This needs to be amplified, plus I will add ways I think the company and the industry can use new technology and emerging business models to leverage this towards a big leap forward in #carbonemissions reduction.</p><p>Jones Snowboards has figured out how to take used #snowboards and #upcycle them into parts for new boards, apparently an industry first.<br /></p><p>Imagine if the industry massively and aggressively coalesces around this innovation and inside something like 3 years, there is a 10% reduction in the use of new materials. That would be an enormous win.<br /></p><p>Here’s a few thoughts on how to leverage this innovation really fast so that we see that result. <br /></p><p>Token Technology. <br /></p><p>#Tokentechology for #consumerbrands should be rolling out next year. Jones' can issue tokens in exchange for returned boards that serve as a certificate of authenticity or proof the consumer did this and attach discounts on future product purchases. Tokens are social proof of what a consumer did and since tokens are represented as media, the brand can partner with artists to create the tokens that might become collectibles on their own.<br /></p><p>Gamification.<br /></p><p>The leverage of tokens extends into interaction using token-to-token communication, not just between Jones' and token holders, but amongst token holders. Use this communication to #gamify the collection and #recycling of even more snowboards so that we rid the world of any unused or discarded units. The goal here is to use tokens to multiply the upcycling of boards beyond what a few email blasts, press releases, website copy and product discounts offer. Create a distinct group, incent them to do more and reward them with social proof and product rewards. Tokens can help. <br /></p><p>Cooperation.<br /></p><p>Every snowboard manufacturer does the following: (1) create their own version of a boards-for-tokens program, (2) for which old boards get sent to Jones' to upcycle, (3) where manufacturers buy the upcycled material from Jones' for their own boards, (4) while Jones' open sources its innovation so it can be scaled at other manufacturers. <br /></p><p>Traditional competitive and incumbent thinking is: \"Are your stupid! No way we are supporting a competitor!\"<br /></p><p>But its that kind of thinking that has us in the environmental mess we are in. <br /></p><p>Further, from my futurist research, I predict consumers will severely punish these traditional competitive approaches and especially lay blame on the big, old, incumbent manufacturers who did not use their size , reputation and leverage to do more. <br /></p><p>In my estimation, Jones’ innovation coupled with token tech and progressive business practices is a big unexpected gift to help the industry reduce its carbon footprint in a sizeable way. <br /></p><p>https://gearjunkie.com/winter/snowboarding/jones-re-up-tech-snowboard-recycling-program<span></span><br /></p>"
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}
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