14 lines
2.6 KiB
JSON
14 lines
2.6 KiB
JSON
{
|
||
"HubID": "2507",
|
||
"Date": "5/2/2023",
|
||
"HubTags": [
|
||
"External Platform Posts"
|
||
],
|
||
"Contacts": "",
|
||
"Companies": "",
|
||
"File": "",
|
||
"Image": "",
|
||
"Summary": "I've collected over the years tools to help me think about creating \"WOW\" #consumerbrands products that capture attention.",
|
||
"Notes": "<p>I've collected over the years tools to help me think about creating \"WOW\" #consumerbrands products that capture attention.</p><p>Here is a list pulled from classic #directresponse #marketing elements for blockbuster products:<br /></p><p>1. Does your product result in instant gratification? The answer to this question is gauged within the context of time. In live television, you have very little time to tell a story before you need a response to come in. If it takes six months before you see the result of the product or service, the “instant gratification” becomes a harder proposition to sell.<br /></p><p>2. Does the product appeal to an impulse? Is there a sense of urgency to the desire the product creates for the buyer to have it right now?<br /></p><p>3. Does it solve a problem? <br /></p><p>4. Are you trying to solve a problem that doesn’t exist. People don’t care what you’re doing. They just don’t think the problem is big enough for them to start paying for your solution. Are you splitting hairs on improvements/benefits/outcomes that your target market just does not care about? <br /></p><p>5. Does it solve a problem in expected ways?<br /></p><p>6. Does the product create an emotional need? Can you help the viewer to make an emotional connection to the need it fulfills?<br /></p><p>7. Is it easy to use and understand? This question speaks to the importance of developing your marketing message. Too many people have a general message about their product that spills “all over the map,”<br /></p><p>8. Does it make one’s life easier? If you offer the product and it’s way outside the viewer’s comfort zone, it’s a factor you will have to consider. An ideal offering has a proposition that makes lives more convenient, not more complex.<br /></p><p>9. Does it appeal to the masses? Mass appeal is a virtue in television selling as the selling programs are inherently designed, in most cases, to appeal to the consumer market at large.<br /></p><p>10. Does it appeal to a niche? An ideal home sale product has a message that appeals to the masses. If your product does not, it’s a “niche” product. There’s nothing wrong with a niche product—and you may even be able to sell it successfully on television–as long as you identify your niche accurately and are able to clearly communicate what it is.<span></span><br /></p>"
|
||
}
|