13 lines
2.3 KiB
JSON
13 lines
2.3 KiB
JSON
{
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"HubID": "2418",
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"Date": "4/27/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "2418__Image_URL.jpg",
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"Summary": "Big exploding trends I see for #consumerbrands over the next 4-years include blockchain/web3, AI, UGC (user generated content), experience marketing and IP As Platform.",
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"Notes": "Big exploding trends I see for <a href=\"https://www.linkedin.com/feed/hashtag/?keywords=consumerbrands&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7057338980308041728\">#consumerbrands</a> over the next 4-years include blockchain/web3, AI, UGC (user generated content), experience marketing and IP As Platform.<br /><br />While <a href=\"https://www.linkedin.com/feed/hashtag/?keywords=web3&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7057338980308041728\">#web3</a> for consumer brands has completely stalled, and I don't see any pickup till maybe 2024, <a href=\"https://www.linkedin.com/feed/hashtag/?keywords=ai&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7057338980308041728\">#ai</a> is sprinting forward, which is feeding into <a href=\"https://www.linkedin.com/feed/hashtag/?keywords=ugc&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7057338980308041728\">#ugc</a> that might now accelerate to light speed. When web3 gets back on track, that will feed into UGC even more and accelerate <a href=\"https://www.linkedin.com/feed/hashtag/?keywords=ipasplatform&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7057338980308041728\">#IPAsPlatform</a>.<br /><br />We know that AI will let consumers create they content and entertainment they want to consume. We're now seeing that potentially snowball in the music industry with people creating AI voice models of artists (unlicensed and clear copyright violations), creating their own lyrics and score, merging them to create new music from popular artists.<br /><br />Grimes is getting out in front and offering to co-create/co-market/co-profit with fans who do the same with her material. I think this kind collaboration will explode to benefit artists and fans, which will feed back into web3 because web3 will provide the infrastructure to make this all happen.<br /><br />All these trends and technologies are feeding on each other and we are seeing exponential growth from all of them at once."
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} |