15 lines
1.4 KiB
JSON
15 lines
1.4 KiB
JSON
{
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"HubID": "2398",
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"Date": "4/25/2023",
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"HubTags": [
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"Web3",
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "Coca-Cola",
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"File": "",
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"Image": "",
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"Summary": "What characteristics should #consumerbrands have to take maximum advantage of #web3 ? They are as follows:",
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"Notes": "<p>What characteristics should #consumerbrands have to take maximum advantage of #web3 ? They are as follows:</p><p>1. Higher price : brands with products that have higher price points;<br /></p><p>2. Durable product: brands with longer shelf-life products;<br /></p><p>3. Desirable brand: brands that have a strong reputation and an engaged customer base.<br /></p><p>4. Brands whose products can be used across the following interactive dimensions: people, places, things, events, and experiences, which I covered in this post: https://www.linkedin.com/posts/eddiesoehnel_web3-nft-web2-activity-7056284669939503104-w1vH<br /></p><p>Standout category winners are #luxuryfashion #outdoor and #auto . #foodandbeverage brands aren't necessarily losers because they will still need to use web3 for marketing and sales, but probably not to create new products using web3. <br /></p><p>However, brands weak in web3 fundamentals, like food, may still drive substantial revenue through #IPAsPlatform, which we are just starting to see from a few brands, including The Coca-Cola Company<span></span><br /></p>"
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}
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