16 lines
2.0 KiB
JSON
16 lines
2.0 KiB
JSON
{
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"HubID": "2313",
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"Date": "4/14/2023",
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"HubTags": [
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"Web3",
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"Web3 Strategy: Toolset",
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"External Platform Posts",
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"Experience Marketing"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "2313__Image_URL.jpg",
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"Summary": "<p>A #web3 native #luxury #apparel startup I follow and post on regularly is 9dcc. Watching the brand's #NYNFT activities struck me that the company is neither a luxury company, a web3 company nor an apparel brand. They just occupy those spaces as a jumping off point to do what they are really all about.</p><p><br /></p>",
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"Notes": "<p>A #web3 native #luxury #apparel startup I follow and post on regularly is 9dcc. Watching the brand's #NYNFT activities struck me that the company is neither a luxury company, a web3 company nor an apparel brand. They just occupy those spaces as a jumping off point to do what they are really all about.</p><p>What they really are is a marketing company, specifically focused on experience marketing, largely serving to connect its customers via mostly IRL (in real life), some URL (online), at events and places with a healthy dose of games and challenges used to help facilitate engagement.<br /></p><p>They just use luxury apparel and web3 to help facilitate their mostly IRL people-connecting activities. They are more about creating the platform to facilitate relationships so that people can interact, socialize, make connections and do things together.<br /></p><p>Most consumer product startups are product focused, which is natural because they develop a better product. Some startups might be influencer/celebrity focus leveraging the existing name/brand to sell a product.<br /></p><p>9dcc is a new breed of #consumerbrands emerging because of web3 technology and they are neither product nor brand focused, they are focused on #experiencemarketing They develop the company around this, not around the product or a brand.<span></span><br /></p><p>Image attached and model here: https://lucid.app/documents/view/651b0b45-3909-4496-9923-312e3f44d7d0</p>"
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} |