14 lines
1.1 KiB
JSON
14 lines
1.1 KiB
JSON
{
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"HubID": "2200",
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"Date": "4/5/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "Another experience marketing tactic coming from one of my favorite #web3 native #startup #apparel brands, 9dcc.",
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"Notes": "Another experience marketing tactic coming from one of my favorite #web3 native #startup #apparel brands, 9dcc. <p><br /></p><p>Where web2 used direct response marketing, social marketing, content marketing, influencer marketing...all which have become less effective, #consumerbrands using web3 infrastructure are pushing into experience marketing to help engage with their customers and community and create a stronger emotional connection, tying them to the brand.<br /></p><p>This tactic is a game product owners can play where apparently you can scan the NFC chip on an apparel item to get linked to play, with gamification/competition added to reward winners. But the game was only active for a short period of time, adding a twist of FOMO and scarcity when it is time limited. <br /></p>"
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}
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