15 lines
2.2 KiB
JSON
15 lines
2.2 KiB
JSON
{
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"HubID": "2194",
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"Date": "4/3/2023",
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"HubTags": [
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"Web3",
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "Web3 adoption is still very early, so the big question for #consumerbrands is when should we deploy the technology paradigm for our customers? It's still generally too early for most brands, but we watch for tipping points when the paradigm will go mass market.",
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"Notes": "<p>Web3 adoption is still very early, so the big question for #consumerbrands is when should we deploy the technology paradigm for our customers? It's still generally too early for most brands, but we watch for tipping points when the paradigm will go mass market. </p><p>Ticketing (events and travel) continues its status as a #web3 leader and is a sector to watch for tipping points. Here's two recent deployments in concert tickets and air travel. <br /></p><p>Ticketmaster has enabled tokengated ticket sales where existing NFT holders of a band can use the NFT to give them early access to ticket event sales. <br /></p><p>They have done this for a specific artist (Avenged Sevenfold) who is already strong in web3 with their fans, so as more artists adopt web3, Ticketmaster can roll out this template for them. <br /></p><p>But a real tipping point for mass market would be when Ticketmaster offers corresponding NFTs with every ticket sold. I think that is a ways off. <br /></p><p>In the travel sector, Flybondi.com now issues every ticket as an NFT, which allows the airline to earn 2% revenue on tickets that are resold on the secondary market. The tickets and NFTs that represent them can be bought in advance without defined travel plans. <br /></p><p>This functionality allows consumers more control to do what they want with what they own - in this case, buy tickets without firm travel plans and resell them if they do not plan to use them. <br /></p><p>But why I find a negative is that once travel on the ticket is completed, the NFT appears to be burned. Why not convert the NFT to one that can be kept by the customer as proof of travel that they can store in their wallet to help document their activities? Why not combine it with unique art that could make it a collectible? <span></span><br /></p>"
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}
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