14 lines
2.0 KiB
JSON
14 lines
2.0 KiB
JSON
{
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"HubID": "2180",
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"Date": "3/22/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "Seems to me that #consumerbrands #contentmarketing strategies and tactics will be severely disrupted. Here is why and what they can do to sidestep this pain.",
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"Notes": "<p>Seems to me that #consumerbrands #contentmarketing strategies and tactics will be severely disrupted. Here is why and what they can do to sidestep this pain.</p><p>With #ai and #ugc , there will be so much content created that it will overwhelm and it will be hard to capture attention with it. <br /></p><p>Businesses that create content for revenue (media companies) and businesses that create content for content marketing may be seriously disrupted.</p><p>Why do a search and read content when you can ask AI and it will create the content you want in real-time?</p><p>Take a product review: why do a search, (1) clicking to read different links and articles that we all know may not be trustworthy because search results are all gamed using SEO, (2) subjected to ads, popups, overlays, etc when trying to read the content?</p><p>Just ask ChatGPT to give me a review; fast, quick and aggregates all other product reviews.</p><p>Take entertainment: why go searching across all the different platforms? Just ask AI to create a story based on what I want to see (romcom, documentary, action, scifi), with these actors (because they will all be creating AI models of themselves), with the score from these musicians) because they will all be creating AI models of their voice).</p><p>For #consumerbrands, If traditional content marketing no longer works, they will have to shift to doing the following:</p><p>(1) create unique experiences to capture customer attention...#experiencemarketing ;</p><p>(2) Adopt #IPAsPlatform, democratizing the brands IP allowing consumers to co-create, co-market and co-profit.</p><p>More on IP As Platform from the link in the comments.</p>"
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}
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