14 lines
1.2 KiB
JSON
14 lines
1.2 KiB
JSON
{
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"HubID": "2178",
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"Date": "3/20/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "Sol3mates",
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"File": "",
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"Image": "",
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"Summary": "This is an upcoming #web3 deployment by an apparel brand that seems to point to an emerging common model for #consumerbrands in web3 that fuses physical, digital and applications for the #metaverse .",
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"Notes": "<p>This is an upcoming #web3 deployment by an apparel brand that seems to point to an emerging common model for #consumerbrands in web3 that fuses physical, digital and applications for the #metaverse .</p><p>The brand is Sol3mates, which is the Chalhoub Group’s first Web3 native brand. It will drop its first sneaker designed by artist Kacimi Latamène. The drop date will be announced on 12 April, along with more information about the mechanics and perks. <br /></p><p>The parts here: (1) product is a physical shoe with an NFC chip (2) that I presume is linked to the NFT that networks/connects the product online, (3) plus a 3D Decentraland wearable of the items. </p><p>No other details yet, but this is a pretty solid way to create a product with multiple revenue streams for the brand and provides maximum utility for the consumer. </p>"
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}
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