eddie-soehnel-portable-iden.../data/insights-hub/hrecords/2176.json
2026-06-16 13:20:04 -06:00

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{
"HubID": "2176",
"Date": "3/15/2023",
"HubTags": [
"External Platform Posts"
],
"Contacts": "",
"Companies": "",
"File": "",
"Image": "",
"Summary": "Some thoughts on Social and Interest Graphs (Facebook and Tik, Tok, respectively) and with #web3 , Ownership and Experience Graphs",
"Notes": "<p>Some thoughts on Social and Interest Graphs (Facebook and Tik, Tok, respectively) and with #web3 , Ownership and Experience Graphs</p><p>I have never seen the terms Ownership and Experience Graphs and came up with them myself to help me characterize web3 in context of the other graphs we see in web2 applications. <br /></p><p>A graph is defined as a visible representation of the interconnection of relationships.</p><p>Facebook/Instagram pioneered the Social Graph.</p><p>Tik Tok pioneered the Interest Graph (more powerful that social graph because it is based on our interests, not the people in which we are connected.</p><p>I think web3 is enabling the Ownership Graph and Experience Graph, which help further define who we are based on what we own and what we do.</p><p>These new graphs are enabled by web3 because:</p><p>1. we have open #blockchains where this information on people is publicly displayed (but anonymous because their identity is not revealed);</p><p>2. we have the #nft technology protocol which defines anything and everything in a common digitally format; think of the NFT protocol as a wrapper around anything so that it looks the same to a computer and online.</p><p>In web3, we will be creating NFTs of what we own as well as documenting events and experiences. </p><p>Put this on public chains and by themselves they tell a story about each of us. </p><p>But that data stream can become far richer when we can associate NFTs across all our graphs.</p><p>For example:</p><p>1. I bought a pair of skis, for which I got a connected NFT to represent them on-chain; </p><p>2. I skied at a resort, for which the ski area gave me an NFT for skiing that day on my connected skis;</p><p>3. I went with friends for which we forged an NFT that each of us received around our experience. </p><p>Web3 lets consumers combine social, interest, ownership and experience graphs to create a rich tapestry of their lives...</p><p>... and lets consumer brands search and find that data to help it create new product/services and market, distribute and sell in new ways...</p><p>... all because web3 is open and not in closed, proprietary systems, which define web2 and companies like Facebook and Tik Tok. </p>"
}