14 lines
2.0 KiB
JSON
14 lines
2.0 KiB
JSON
{
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"HubID": "2173",
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"Date": "3/10/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>This is part 3 of 4 that offers a model for #consumerbrands to use for developing #web3 strategy and tactics.</p><p><br /></p>",
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"Notes": "<p>This is part 3 of 4 that offers a model for #consumerbrands to use for developing #web3 strategy and tactics.</p><p>Once we have an idea for the web3 tactics that we might use - gleaned from the schematic in part 2 that overlays web3 onto the common web2 acquire and ascension marketing framework, which is profiled in part 1 - the next step is developing the art around the NFTs that will be used in web3 tactics.<br /></p><p>Web3 is really only 3 key pieces of infrastructure:</p><p>1. an open #blockchain , which is a type of database, in which anyone can write to and search against;</p><p>2. NFT's, or non-fungible tokens, which is a technology standard to define anything and everything in a digitally format - think of the #nft protocol as a wrapper around anything so that it looks the same to a computer and online - which get recorded on the blockchain;</p><p>3. smart contracts, which are just containers of code that people and companies create that gets recorded to the blockchain which do things.</p><p>While the NFT is code, it is represented visually through media - images, video, audio - but usually images.</p><p>NFT's can be unique - called 1-to-1, or generic, which is many NFTs (each one still unique with its own token on the blockchain) with the same art.</p><p>We want our NFTs to have visual appeal, which means picking art that our customers would find visually appealing. That could be art we create through media we capture, using artificial intelligence, or which we collaborate with others to create, like artists.</p><p>Web3 has come to expect good art to represent NFTs, so it is important to develop a strategy around the art that is not just good, but helps a brand stand out as part of their brand appeal.</p>"
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}
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