14 lines
2.2 KiB
JSON
14 lines
2.2 KiB
JSON
{
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"HubID": "2163",
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"Date": "2/24/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "9dcc",
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"File": "",
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"Image": "",
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"Summary": "This post continues from the introduction to 9dcc, a #web3 native #luxuryfashion #apparelbrand #startup is the leading web3 #consumerbrands #innovator Do these first in order:",
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"Notes": "<p>This post continues from the introduction to 9dcc, a #web3 native #luxuryfashion #apparelbrand #startup is the leading web3 #consumerbrands #innovator Do these first in order:</p><p>=> Read that introduction here: https://lnkd.in/gPznSkPb<br /></p><p>=> Read their web3 infrastructure and general process here: https://lnkd.in/gteQmrJp</p><p>9dcc is pioneering the use of networking #nfts where it #airdrops a bunch of NFTs to each existing owner so that owner can then use them IRL at events to hand out to others.</p><p>This is a way for others to network in real life around a brand and its products.</p><p>9dcc also gamifies this capability, incentivizing product owners to hand out as many networking NFTs as possible, which is not just a clever way for the brand to help product owners network and connect with others, but also is a #wordofmouth #marketing for the brand. </p><p>Sidenote: the handing out of NFTs actually happens where the recipient scans with their phone the NFC chip that is embedded on the front of the provider's clothing item, which initiates the process for minting the NFT that ends up in the recipients wallet.</p><p>Further, because NFTs are on public #blockchains the brand has visibility into how far and wide its networking NFTs travel.</p><p>Their next innovation just rolled out via personalized #poap (proof of active participation) NFT’s, where their product owners can personalize the image of the networking NFTs that they can then use to hand out to people at events.</p><p>Another way where 9dcc is extending the capabilities for its owners to network and interact.</p><p>Web3 innovation is only limited by our creativity, and there is no doubt that 9dcc probably has a ton more ideas it will implement. Watch this brand and support them in their efforts to create models for the rest of us to potentially mimic.</p>"
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}
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