14 lines
2.5 KiB
JSON
14 lines
2.5 KiB
JSON
{
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"HubID": "2161",
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"Date": "2/23/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "9dcc, a #web3 native #luxuryfashion #apparelbrand #startup is the leading web3 consumer brand #innovator . #nike is a close second. Here’s an intro into 9dcc and why they really understand branding and how to use web3.",
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"Notes": "<p>9dcc, a #web3 native #luxuryfashion #apparelbrand #startup is the leading web3 consumer brand #innovator . #nike is a close second. Here’s an intro into 9dcc and why they really understand branding and how to use web3.</p><p>9dcc is less about creating and selling luxury apparel, but more so about creating #community and positive experiences for its product owners that not only ties them to the brand, but ties them to other brand owners.</p><p>While products solve problems and satisfy needs, it is better if that product can create an #experience , because experiences create feelings which people remember.<br /></p><p>Positive feelings out of an experience creates greater emotional impact, which ends up tying the customer to the product and the brand behind it.</p><p>There is a saying: “People will forget what you said, people will forget what you did but people will never forget how you made them feel”.</p><p>9dcc knows this but where the leverage happens is not just creating experiences between the brand and the owner, but facilitating experiences amongst the product owners that then creates an even greater emotional connection back to the brand.</p><p>It is hard to scale personalized brand interaction between the brand and each owner (but #ai is coming and will help here), but if you can leverage others to create their own experiences via interactions around the brand, that is where #marketing compounds on itself.</p><p>I have no doubt from reading feedback that 9dcc’s products are high quality, but they are not innovative by themselves. The #innovation is coming through the creation of experiences that tie back to the brand.</p><p>There is little enduring #competitiveadvantage in #productinnovation or #operationalexcellence because eventually everyone catches up. Enduring competitive advantage comes from #distribution and #brand and you get these two when you can tie your customer to your brand via positive experiences that create the emotional connection, which reinforces brand and gets you distribution.</p><p>#Web3 is simply providing the tools to do this much better than #web2 . 9dcc clearly shows that they get this in spades.</p>"
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}
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