14 lines
2.4 KiB
JSON
14 lines
2.4 KiB
JSON
{
|
||
"HubID": "2157",
|
||
"Date": "2/20/2023",
|
||
"HubTags": [
|
||
"External Platform Posts"
|
||
],
|
||
"Contacts": "",
|
||
"Companies": "Chloe",
|
||
"File": "",
|
||
"Image": "",
|
||
"Summary": "This is a great example of a #consumerbrand using technology to network products.",
|
||
"Notes": "<p>This is a great example of a #consumerbrand using technology to network products.</p><p>There is no #web3 in this implementation, but I have included comments on what gets enabled for the brand and the consumer if this implementation was web3 enabled.</p><p>Chloé, a #luxuryfashion brand, launched ‘instant resale’ using digital IDs on Vestiaire Collective.</p><p>This is a nice use case for using #nfc chips to identify each garment that contain the items manufacturing history and which can also be used to easily list the product for resale on the Vestiaire Collective platform.</p><p>It appears to be a very seamless, fast, convenient, frictionless experience to help encourage customers to sell used products.</p><p>There is no web3 in this process. The best way to implement web3 into this process that maximizes the capabilities of this emerging technology paradigm is to add a step where an #nft is created that is linked to the NFC chip of the item.<br /></p><p>Here is just a few things that enabling this implementation with web3 could do for the brand and the product owner:</p><p>* With the NFT, a customer can sell on other web3 NFT marketplaces.</p><p>* The NFT could also be used to accumulate experiences, history and lore attached to the item submitted by the user.</p><p>* Brands can communicate to the owner via NFT, and they can create experiences/challenges/events through the NFT for the owner</p><p>* Secondary market royalties can be set via the smart contract so the brand gets revenue on resale.</p><p>* Usage can be tracked with respect to the NFT, what the owner does with it.</p><p>* Owners can search for other owners of NFTs and create their own tribes/groups/communities around the items or the brand.</p><p>* The NFT allows for social signaling where the owner can display the NFT across different platforms and apps.</p><p>All of the above is being done now, although it is still pretty clunky and manual.</p><p>And the above is by no means an exhaustive list. The creativity is nearly limitless for what brands and consumers can do when products are networked using web3</p><p>#phygital #digital #technology</p>"
|
||
}
|