14 lines
2.5 KiB
JSON
14 lines
2.5 KiB
JSON
{
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"HubID": "2154",
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"Date": "2/14/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "Lacoste",
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"File": "",
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"Image": "",
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"Summary": "Here is a nice use case from the #lacoste brand using its general #Undw3 #nfts issued last year as event #tickets and why that is better than #web2 for #consumerbrands and their customers",
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"Notes": "<p>Here is a nice use case from the #lacoste brand using its general #Undw3 #nfts issued last year as event #tickets and why that is better than #web2 for #consumerbrands and their customers</p><p>Rather than using a different platform to issues event tickets, Lacoste is using #Ethpass, which simple verifies #nft ownership and then creates a pass that is sent to the user's #applewallet or #googlewallet that acts like a ticket.<br /></p><p>From here, when a Undw3 pass holder attends an event, Lacoste could send them an NFT called a #poap (proof of active participation), so the user can prove they attended the event. A POAP NFT is just an NFT, but the value here is that it is a method where the the user can accumulate history and experiences tied to the Lacoste brand.</p><p>Why would consumers want NFTs that prove their history and experiences with the brand? For social signaling, to get more benefits from the brand that rewards fans for their actions, as keepsakes, mementos.</p><p>And also this. What if the owner of these NFTs that they have accumulated no longer wants to be a fan of the brand? Instead, they just want to sell these actions, experiences and history in which they have accumulated to someone else who wants to buy their way into loyalty and continue to build new actions, experiences and history on top of what was already done.</p><p>This is where the interoperability of #web3 lets consumers do what they want with what they have. And in this case, Lacoste is getting a new fan that wants to interact with the brand while removing the former fan from its ecosystem in which the brand should not be spending time and effort on any longer.</p><p>The distinction here is web3 is focused on wallets that own the NFTs that demonstrate activity. Web2 is focused on people, where if a person no longer cares about the brand, the brand still continues to spend resources on them when they shouldn't. But how would the brand know that?</p><p>That famous #marketing truth uttered over 100 years ago: 'Half the money I spend on #advertising is wasted; the trouble is I don't know which half.' web3 helps us understand which half is working and which is not.</p>"
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}
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