14 lines
1.7 KiB
JSON
14 lines
1.7 KiB
JSON
{
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"HubID": "2150",
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"Date": "2/13/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "Nike",
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"File": "",
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"Image": "",
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"Summary": "The era of leveraging #ip to co-create, co-market and revenue share with consumers has officially begun.",
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"Notes": "<p>The era of leveraging #ip to co-create, co-market and revenue share with consumers has officially begun.</p><p>#nike has opened up .SWOOSH Studio to allow people to submit creative for the chance to get selected to co-create virtual creations and earn royalties. Its a small step and pretty tightly controlled, as it should be.</p><p>We know that branding and distribution are pivotal to brand success, but these two are just rails to the consumer. How does a brand develop branding and get distribution?</p><p>What creates the glue between a consumer and a brand, which then leads to creating branding and distribution, is creating experiences, because experiences create feelings which people remember. Positive feelings out of an experience creates greater emotional impact, which ends up tying the customer to the product and the brand behind it. </p><p>We've seen this coming from Nike for a while and they are now rolling it out.</p><p>Nike will use #web3 infrastructure to manage all this.</p><p>Nike is an OG in web3 and has the mojo and the resources to do stuff like this, and exactly what we would expect from an #apparel category brand and technology leader.</p><p>But most of what Nike is doing is or will be available to any other brand via web3 infrastructure. Nike is a fantastic trailblazer to watch for the rest of us to learn and model for our own #consumerbrands</p><p>https://lnkd.in/guVUpcPe</p><p>#apparelbrand #intellectualproperty #brand</p>"
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}
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