14 lines
1.9 KiB
JSON
14 lines
1.9 KiB
JSON
{
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"HubID": "2148",
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"Date": "2/10/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "When #consumerbrands sell a product, the traditional idea is that their relationship with the product generally ends (other than support related to software updates, warranty/repairs and returns)",
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"Notes": "<p>When #consumerbrands sell a product, the traditional idea is that their relationship with the product generally ends (other than support related to software updates, warranty/repairs and returns)</p><p>With #web3 , that is changing where brands get more insight into what consumers do with the products and further, brands can engage through the product with the consumer.</p><p>Here is an example in the marketplace happening now.</p><p>Sheep Inc. introduced the “Connected Dot” to their garments.</p><p>Items such as beanies and sweaters now have (removable) scannable #nfc chips sewn in.</p><p>Customers can scan these chips to track their garments provenance (eg. CO2 footprint, farm info), and see and track the sheep their wool came from.</p><p>It also has a Time Capsule feature, where owners can add images and videos related to the garment to the #blockchain</p><p>The last feature is made possible with web3 infrastructure. Not only is the media tied to the NFT that is linked to the product via the NFC chip, but it would be searchable online so that brand can see what consumers are doing and engage accordingly, if they wish (via air drops and wallet-to-wallet communication)</p><p>The lowest price product from this brand where I found this connected dot was a $90 wool beanie. NFC chips are cheap and last 50 years, so this use case opens up the potential for an product, including apparel, that is at least $90 or above, to be networked onto blockchains to allow for these kinds of interactivity between the product, the blockchain, the owner and the brand.</p><p>#phygital</p>"
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}
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