14 lines
1.7 KiB
JSON
14 lines
1.7 KiB
JSON
{
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"HubID": "2129",
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"Date": "1/5/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "Liquid Death",
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"File": "",
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"Image": "",
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"Summary": "How do you sell the commodity of commodities, water, going from startup to over $130 million in annual revenue inside 5 years and 60K retail doors, and layer on #web3 to create captive customers?",
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"Notes": "<p>How do you sell the commodity of commodities, water, going from startup to over $130 million in annual revenue inside 5 years and 60K retail doors, and layer on #web3 to create captive customers?</p><p>Creative cause-based marketing that grabs attention and personalizes the brand.</p><p>#liquiddeath moved into web3 this year with, thus far, a basic collectible and utility token (Murder Head Death Club), but which appears the brand may be leveraging to include owners in revenue-sharing. Even if not, the brand’s marketing that it has extended into the #nfts really fits well and resonates.</p><p>Total NFT volume as of this writing is $2.3 million, which includes original minting for probably a few hundred thousand in revenue to the brand, and the rest as trading volume, a portion of the secondary market revenues which the brand donates to its cause marketing to reduce plastic consumption.</p><p>Also interesting is that brand buys carbon offsets that equal 110% of the most conservative estimate of its web3 carbon generating activities.</p><p>LD is a food brand in a category that may not be able to create meaningful revenue off of web3, but it can certainly use web3 to create experiences for its customer base that help keep customers captive and increase the lifetime value of a customer, which over the long term can reduce marketing costs.</p>"
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}
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