14 lines
1.9 KiB
JSON
14 lines
1.9 KiB
JSON
{
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"HubID": "2127",
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"Date": "1/1/2023",
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"HubTags": [
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"External Platform Posts"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>The One Formula For Consumer Brand Success</p>",
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"Notes": "<p>The One Formula For Consumer Brand Success</p><p>I've been building consumer brands since the late 1990's, giving me pretty good history and perspective on the major technology and #marketing paradigms that have transpired over that time period.</p><p>For the most part in that history, captive customers and brand staying power comes down to distribution and brand. You can develop a revolutionary product that sets you apart from competitors that captures attention, and see explosive growth, but eventually they will catch up. That is why distribution and brand are so important.</p><p>But distribution and brand are just rails. What in the end really creates a captive customer? I think the alpha comes down to experiences. While products solve problems and satisfy needs, it is better if that product can create an experience.</p><p>Why experiences? Because experiences create feelings which people remember. Positive feelings out of an experience creates greater emotional impact, which ends up tying the customer to the product and the brand behind it.</p><p>There is a saying: “People will forget what you said people will forget what you did but people will never forget how you made them feel”.</p><p>#web3 is the next technology and marketing paradigm, which offers brands better tools to into creating better experiences for their customers.</p><p>So, turning this on its head and simplifying: use web3 tools to create unique and better experiences for your customers, which ties them to your company, helping you build distribution and brand, which = captive customers (higher CLTV), which = lower marketing costs, which = staying power and profits.</p>"
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}
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