{ "HubID": "5715", "Date": "01/13/2026", "HubTags": ["Future Map", "External Platform Posts"], "Contacts": ["contact1", "contact2"], "Companies": "", "File": "", "Image": "", "Summary": "There's an uncomfortable truth at the heart of professional cycling’s funding model: pro racing is funded by selling extremely expensive, increasingly irrelevant products to ordinary riders. So much so that we've reached a point where professional cycling is now structurally dependent on a shrinking, increasingly affluent audience. It's an unsustainable model.", "Notes": "" }