{
  "HubID": "2569",
  "Date": "5/9/2023",
  "HubTags": [
    "External Platform Posts"
  ],
  "Contacts": "",
  "Companies": "",
  "File": "",
  "Image": "",
  "Summary": "No company is safe from disruption, except ones that I think do this.",
  "Notes": "<p>No company is safe from disruption, except ones that I think do this. </p><p>A few headlines I saw in the last week:<br /></p><p>> \"Google Researcher: Company Has ‘No Moat’ in #ai \"<br /></p><p>> \"Education companies’ shares fall sharply after warning over ChatGPT\"<br /></p><p>> \"Design clothing with AI, get it made immediately.\"<br /></p><p>If product R&D is democratized through open sourcing and consumer level tools,  and manufacturing is available to anyone to produce what they want, why would consumers buy from companies? <br /></p><p>Every company - and I mean every company - really needs to figure out how they could be disrupted.  No one is safe.  <br /></p><p>I think the only way to guard against disruption is to create a rabid love affair connection with your customers who stake their identities on you and what you stand for.  <br /></p><p>In this model, they don’t care if:<br /></p><p> > you are the leading product innovator;<br /></p><p>> the #consumerbrands with the cheapest product;<br /></p><p>> have the widest distribution;<br /></p><p>> are the best tasting ;<br /></p><p>> have/do the best…whatever.  <br /></p><p>In the above, there is no lasting competitive advantage because other brands always catch up.  <br /></p><p>But if you are a brand with a real connection to your customer, they will stick with you and give you time to catch up to the above because they love you and believe in you.  I think it has to be a personal connection - customers know the people behind the brand, what they stand for and identify with them. That’s the only way to keep customers over the long term. <span></span><br /></p>"
}