{ "HubID": "2141", "Date": "2/3/2023", "HubTags": [ "External Platform Posts" ], "Contacts": "", "Companies": "Tribeca Festival", "File": "", "Image": "", "Summary": "#tribeca Festival released special access passes in the form of #nfts What they did, which many other brands have done and are doing, is to bypass #cryptocurrency completely and let consumers use a credit card instead, and further, a web3 wallet is automatically created for the user to hold the pass.", "Notes": "

#tribeca Festival released special access passes in the form of #nfts What they did, which many other brands have done and are doing, is to bypass #cryptocurrency completely and let consumers use a credit card instead, and further, a web3 wallet is automatically created for the user to hold the pass.

What a new web3 consumer has to do if the Tribeca Festival process did not exist:

1. Open cryptocurrency account at a centralized exchange, like Kraken Digital Asset Exchange;

2. Transfer #fiat from a regulated bank account to Kraken via ACH or wire if international;

3. Convert fiat to #ethereum cryptocurrency;

4. Download a hot wallet and create an account, like using #metamask

5. Transfer ETH from Kraken to the Metamask account;

6. Connect the Metamask wallet on Tribeca Festival’s website;

7. Make the purchase and get the NFT;

8. Transfer the NFT to a #hardwarewallet for safekeeping.

What a consumer does instead with Tribeca Festival:

1. Provide credit card credentials through a secure card interface at Tribeca Festival’s website, approve the purchase, receive the NFT in a wallet auto-created by Tribeca Festival that holds the NFT.

Talk about reducing friction. That is how consumers will use web3 for the foreseeable future.

" }