{
  "HubID": "2398",
  "Date": "4/25/2023",
  "HubTags": [
    "Web3",
    "External Platform Posts"
  ],
  "Contacts": "",
  "Companies": "Coca-Cola",
  "File": "",
  "Image": "",
  "Summary": "What characteristics should #consumerbrands have to take maximum advantage of #web3 ?  They are as follows:",
  "Notes": "<p>What characteristics should #consumerbrands have to take maximum advantage of #web3 ?  They are as follows:</p><p>1. Higher price : brands with products that have higher price points;<br /></p><p>2. Durable product: brands with longer shelf-life products;<br /></p><p>3. Desirable brand: brands that have a strong reputation and an engaged customer base.<br /></p><p>4. Brands whose products can be used across the following interactive dimensions: people, places, things, events, and experiences, which I covered in this post:  https://www.linkedin.com/posts/eddiesoehnel_web3-nft-web2-activity-7056284669939503104-w1vH<br /></p><p>Standout category winners are #luxuryfashion #outdoor and #auto .  #foodandbeverage brands aren't necessarily losers because they will still need to use web3 for marketing and sales, but probably not to create new products using web3.  <br /></p><p>However, brands weak in web3 fundamentals, like food, may still drive substantial revenue through #IPAsPlatform, which we are just starting to see from a few brands, including The Coca-Cola Company<span></span><br /></p>"
}