A #web3 native #luxury #apparel startup I follow and post on regularly is 9dcc. Watching the brand's #NYNFT activities struck me that the company is neither a luxury company, a web3 company nor an apparel brand. They just occupy those spaces as a jumping off point to do what they are really all about.
A #web3 native #luxury #apparel startup I follow and post on regularly is 9dcc. Watching the brand's #NYNFT activities struck me that the company is neither a luxury company, a web3 company nor an apparel brand. They just occupy those spaces as a jumping off point to do what they are really all about.
What they really are is a marketing company, specifically focused on experience marketing, largely serving to connect its customers via mostly IRL (in real life), some URL (online), at events and places with a healthy dose of games and challenges used to help facilitate engagement.
They just use luxury apparel and web3 to help facilitate their mostly IRL people-connecting activities. They are more about creating the platform to facilitate relationships so that people can interact, socialize, make connections and do things together.
Most consumer product startups are product focused, which is natural because they develop a better product. Some startups might be influencer/celebrity focus leveraging the existing name/brand to sell a product.
9dcc is a new breed of #consumerbrands emerging because of web3 technology and they are neither product nor brand focused, they are focused on #experiencemarketing They develop the company around this, not around the product or a brand.
Image attached and model here: https://lucid.app/documents/view/651b0b45-3909-4496-9923-312e3f44d7d0
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