{
  "HubID": "4788",
  "Date": "10/4/2024",
  "HubTags": [
    "External Platform Posts",
    "Future Map Forward Guidance",
    "Future Map"
  ],
  "Contacts": "",
  "Companies": "",
  "File": "",
  "Image": "",
  "Summary": "<p>I've been repeatedly asked about what are the skill sets and jobs of the future for consumer product professionals.  Rather than answer that question directly, I wanted to go deeper and attempt to answer it in context of job security; another wards, what skill sets can people acquire that reduce their chances of getting disintermediated and disrupted by technology, economic conditions or secular shifts.  I have come up with three constructs that I hope will shed some light:  (1) own and control data, (2) get closer to the edge; (3) and, focus and dominate. I also summarize four value drivers that will define successful brands in the future, which will give people an idea of where to focus. </p><p><a href=\"https://docs.google.com/document/d/1XKCcRXjL-1lRpgjFcvdALRM_yXzuuDOplv4l5yccpYU/edit?usp=sharing \" target=\"_blank\">https://docs.google.com/document/d/1XKCcRXjL-1lRpgjFcvdALRM_yXzuuDOplv4l5yccpYU/edit?usp=sharing</a><br /></p>",
  "Notes": ""
}